Undoubtedly goes to the GAP's GO HO HO:
I'm still trying to figure out whether it's the Joaquin Phoenix-esque rhyme scheme, the inclusion of "solstice" with the 3 other December holidays, or the guy doing the jump-shimi thing at the 0:17 mark that really gets under my skin, but feel free to leave your thoughts in the comments in the meantime.
2009-11-20
The Worst Commerical of 2009
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2 comments:
I saw this recently too, heard the "solstice" line and, after rewinding the ol' Tivo back to make sure I heard correctly, made a vow not to shop at the Gap during this "solstice" season. It's not that I'm against inclusion--I think the whole "war on Christmas" thing is overblown (not to mention there's no mention of "Advent" by just about anybody...which is the actual season we are heading into).
Maybe the Gap is trying to be hipster like Miracle Whip (their recent ads are hilariously hipster, especially those shown during Colbert the other night), but whatever they're doing...it's not working for me either. Maybe I'm getting old (feels like it these days as I am officially a dad) but whatever they were trying was lost on me too.
Saw that Colbert episode and I couldn't stop laughing at his quest to get Mayonnaise the respect it deserves.
And I didn't realize that this has led to a boycott of the store. I simply wanted to raise awareness to the fact that its a terrible commercial in every way.
http://www.latimes.com/business/la-fi-ct-neil17-2009nov17,0,2040716.story
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